The seeding wave
The first 30 bowls
Seed these people before spending a marketing dollar. Open a row for the why, the ask, and the tracking.
When money enters: the first wave is a gift, not a buy. If someone replies with a rate card, log it under their row — that's data, not a no. Paying anyone is a wave-2 call, made lane by lane, and a paid post never replaces the bar: recurring real use.